For this audible article, we highlight another important music data story that you might have missed, from a January 2020 piece our Data Scientist wrote. It's about the global, industry-wide trend of music collaborations in recent streaming history. As always, if you want to follow along with the charts and visuals, the link to the original blog article is in the show notes. Enjoy "How Music Collaborations Evolved in the Digital Era: A Decade in Review", from our resident Data Scientist here at Chartmetric, Dr. Nuttiiya Seekhao.
We’ve got a special one today, and it wasn’t planned. Our guest is Ariel Chichotky, the Director of Buenos Aires-based Dale Play Records, who are at the forefront of an Argentinian Trap movement that has hit the 2020s running. If you’re thinking this is related to reggaetón, you are sorely mistaken. That genre originated in Puerto Rico and Colombia, and while you see some of its artists participating in trap, trap is its own animal. The American South rap style known for its much harder sound and harsher lyrical content, has, like many of its hip-hop-related cousins, travelled through the Internet to the entire world, and Argentina is now one of its epicenters. Ariel is an experienced Artist Manager, who cut his teeth with Argentinian funk band Suprafonicos, then moved on to managing Argentinian telenovela-star-turned-pop-star, Lali. He then moved on to his current role as Director at Dale Play and finds himself growing the careers of trap artist Duki (whose Sept 2019 hit “Goteo” has amassed 72M YouTube Views and over 120M Spotify streams), trap producer Bizarrap (whose YouTube Music Sessions have amassed over 812M channel views), and soulful, hard-to-define up-and-comer Nicki Nicole (who commands 3.2M Instagram followers). Ariel holds a business degree from the Universidad de Buenos Aires, and was introduced to us by our friend Zack Bolak.
This week, we're diving into Data Scientist Josh Hayes’ comparative analysis of major label vs. non-major label chart performance. Which record labels, major or non-major, had the most chart-topping tracks?
This month, we released our second 6MO report (July-December 2019), doubling down on our ability to find quality artists who are rapidly gaining traction and deserve to be highlighted to industry insiders. New in this edition are TikTok Trending tracks, Bandsintown Tracker gains, and artists who received the most "first-time" playlist adds on streaming platforms in H2 2019.
In this episode we chat with Ross Nicol, founder of Off Season Creative, a boutique Brooklyn-based creative direction agency with a focus in music. Ross has worked with the likes of Teddy Geiger, Lucius, Mom + Pop Music, Real Estate, Whitney, the list goes on…. So our conversation touches on everything he’s learned in the music industry — from the importance of landscape and location, to understanding the artist mindset, to the indie/major divide (or lack thereof), and how data is more useful on the strategic managerial end than on the discovery and conceptual end. Of course, one of the really important byproducts of the digitization of the music industry is just how much data can actually help empower artists to take control of their own careers. And Ross has been helping artists do just that, drawing on his extensive knowledge and experience with management, marketing, creative direction, and design. Originally from San Diego, Ross went to school in Nashville and eventually migrated even further east to New York City. After a long bout at a major NYC artist management firm, Ross decided to go indie himself, launching Off Season Creative, a company that takes “a holistic and strategic approach in defining and developing an artist’s creative direction through design, photography, and typography.”
From 2012 to 2019, Jackson Bull (Twitter: @jacksonabull) was with SiriusXM, moving up the ranks from Board Engineer to Program Director and working with many of the company’s over 1K stations. Before that, he worked in various capacities in social media and film editing, and was a DJ at his university’s station, WMUH Allentown Radio. He interned at several industry publications as well, and most recently, has made the glorious return to school to train in data science at Flatiron School in NYC. Check out our discussion on his live radio grind, how music data helped him bring more ammo to music programming meetings, and how the SiriusXM/Pandora acquisition has created a whole new data world for a data scientist to thrive in.